ERIC Number: ED097921
Record Type: Non-Journal
Publication Date: 1974-Oct
Reference Count: N/A
Report on Evaluation Activities of the Bread and Butterflies Project.
Flaugher, Ronald L.; Knapp, Joan
The "Bread and Butterflies" series of 15 television programs on career development for 9-to-12-year-olds was evaluated. The evaluation sought to answer these questions: Was the program appealing to the students? Did the students comprehend the program? Were the educational objectives met by the television program alone? and Were the educational objectives met by the television program plus the classroom activities? The methodology of the evaluation included student questionnaires, student interviews, student critics, teacher questionnaires, expert judgement, attention measures, and observers. The series of television programs was proclaimed successful only if the goal was the providing of an affective stimulus. No effect was observed on the achievement of specific and particular, behaviorally-defined educational objectives. (WH)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Agency for Instructional Television, Bloomington, IN.
Authoring Institution: Educational Testing Service, Princeton, NJ.