ERIC Number: ED097866
Record Type: RIE
Publication Date: 1974-Oct-20
Reference Count: 0
Good Public Relations; A By-Product of Responsible Services.
Alvarez, Robert S.
Good public relations will result if the library concentrates on providing friendly and efficient service to its patrons. The director of the library has a key role to play, for he sets the tone and pattern for all the staff and personifies the library in the eyes of the community. The director should have imagination, enthusiasm, and leadership, for his or her prime responsibility is to select, build, and inspire the library staff which will have personal contact with the public. It is the personal contact between staff member and patron that will determine the library's popularity, or lack of it, because the community in general will tend to think of the library as its users do. Physical adjustments can be also be made to make the library appear as a lively and dynamic institution. More convenient arrangements and bright innovative displays need not be expensive to be effective. (SL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Pennsylvania Library Association (Lancaster, Pennsylvania, September 29-October 2, 1974)