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ERIC Number: ED097691
Record Type: Non-Journal
Publication Date: 1974-Aug
Pages: 21
Abstractor: N/A
Reference Count: N/A
Trends in a Half-Century of Broadcast Station and Daily Newspaper Ownership 1922-1970.
Sterling, Christopher H.
This study examined the extent to which media ownership has been concentrated in the top 100 markets over the past half centry, specifically examining trends in broadcasting and cross media (newspaper and broadcasting) ownership within each of these markets. The sample was based on use of the years 1922 and each decennial census year since, allowing a comparison of media growth, ownership status, and population data. The findings of the study were that the number of media outlets in the top markets increased by 270 percent while the number of voices increased by 185 percent over the 1922-70 period; since 1950 there has not been an increase in overall media ownership concentration; several trends suggest that concentration of ownership may increase by the time the 1980 data is examined; the proportion of independent or single station ownership remained constant in the last decade; newspaper control of broadcasting outlets and voices has declined to record low levels; and both media outlets and voices have increased in proportion faster than the population. The study concludes that various trends in the data suggest action may be called for in the future if the policy of diversified media control is to be maintained. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A