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ERIC Number: ED097681
Record Type: RIE
Publication Date: 1974-Aug
Pages: 17
Abstractor: N/A
Reference Count: 0
Give the Employee What He Wants in the Corporate Newspaper: Improve Employee Relations.
Surlin, Stuart H.; Walker, Barry
Undertaken to isolate employee characteristics and to determine how they relate to several aspects of employee attitudes toward the corporate newspaper, this study measured the characteristics of employee tenure, job rank, and perceived "self-newspaper" agreement on the manner in which topics were handled within corporate publications. The random sample survey was conducted among the employees of a large West Coast manufacturing firm which specializes in the planning and construction of industrial gas turbine engines and metal alloy research. Main variable effects existed for several dependent attitudinal variables, and several interaction effects occurred for "tenure" and "agreement on the handling of news stories" groupings. It was concluded that the employee's job type and his feelings about the corporate newspaper covering corporate news will have an effect on several attitudinal variables. Several suggestions are made concerning the best method of improving relations with those employees with the least favorable attitude toward the corporate newspaper. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (57th, San Diego, California, August 18-21, 1974)