ERIC Number: ED097540
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Overview of Marketing and Distribution. The Wisconsin Guide to Local Curriculum Improvement in Industrial Education, K-12.
Ritz, John M.
The intent of this field tested instructional package is to familiarize the student with the marketing and distribution element of industry and its function in the production of goods and services. Defining behavioral objectives, the course description offers a media guide, suggested classroom activities, and sample student evaluation forms as well as the basic information section. The package deals with the product from the time it leaves the manufacturer until it reaches the consumer, including analysis (Market research), advertising, transportation, storage, and sales. (Author/MW)
Descriptors: Behavioral Objectives, Career Education, Course Content, Course Descriptions, Curriculum Guides, Distributive Education, Instructional Materials, Junior High Schools, Learning Modules, Manufacturing Industry, Marketing, Merchandising, Production Techniques, Secondary Education, Technical Education, Trade and Industrial Education
Publication Type: Guides - General
Education Level: N/A
Sponsor: Wisconsin Univ. - Stout, Menomonie. Graduate Coll.; Wisconsin State Dept. of Public Instruction, Madison.
Authoring Institution: Wisconsin Univ. - Stout, Menomonie. Center for Vocational, Technical and Adult Education.
Identifiers - Location: Wisconsin