ERIC Number: ED097013
Record Type: Non-Journal
Publication Date: 1973-Aug
Reference Count: N/A
Bridging the Research-Consumer Gap: Systematic Procedures to Obtain Commercial Dissemination of Educational Materials. Project MORE Working Paper No. 301.
Cartwright, Charles J.; And Others
Revision of the USOE copyright policy constitutes a major step in bridging the gap between the researcher and the consumer. The revisions are designed primarily to facilitate marketing arrangements between developers and disseminators of educational materials. USOE has established the framework to place a greater number of educational materials on the consumer market, and developers, such as Project LIFE (Language Improvement to Facilitate Education) and Project MORE (Mediated Operational Research for Education), have formulated systematic dissemination procedures to utilize the revised copyright policy. As more research products become available to consumers, a systematic retrieval system should be designed to: (1) share information between developers, (2) assist developers to more effectively reach the existing markets for their materials, and (3) inform consumers of the materials available. However, there can be little consequence unless present marketing trends are reevaluated in favor of the increased utilization of educational technology. Also, Project LIFE and Project MORE discovered that developers cannot be content with merely developing educational materials: dissemination activities must command a priority equivalent to that of program development. (WCM)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Bureau of Education for the Handicapped (DHEW/OE), Washington, DC.
Authoring Institution: Kansas Univ., Lawrence. Bureau of Child Research.; Parsons State Hospital and Training Center, KS.