ERIC Number: ED096979
Record Type: Non-Journal
Publication Date: 1974-Apr-15
Reference Count: N/A
Description of Procedures Used to Indicate the Need for a Preschool Television Program.
Bertram, Charles L.
A study was made to: (1) describe a series of procedures designed to assess the need for a new preschool television series; (2) achieve consensual validation of the procedures to be used in the series of studies; and (3) discuss the management procedures and organizational problems involved in the completion of the studies. The general methods used for the needs and capability documentation were: (1) to review appropriate literature; (2) to develop criteria for a preschool television program; (3) to measure the reaction of children to different television programs; and (4) to get reactions based on the criteria to the proposed program from the various consumer groups. Initially, there was difficulty in obtaining consensus concerning the primary focus of the studies. Nevertheless, the studies concluded that: (1) a preschool television series was needed and that the Appalachia Educational Laboratory was capable of developing such a series; (2) many of the procedures, such as the measuring of children's interest in television programs, were very effective; (3) other procedures, such as attempts to measure consumer groups' reactions to children's television programs, were not only effective, but also yielded benefits of a diffusion nature beyond those of singularly assessing product effectiveness. (WCM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Appalachia Educational Lab., Charleston, WV.