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ERIC Number: ED096953
Record Type: Non-Journal
Publication Date: 1973-Dec
Pages: 67
Abstractor: N/A
Reference Count: N/A
The Public Library's Publicity Program: How Do Those Involved View It?
Rugg, John Daily
In order to find out what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how there views differ, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the realm of publicity. Results indicated that librarians and newsmen agree that public libraries in Ohio are doing less well with publicity than they should. Generally, public library publicity tends to print oriented, proviing somewhat more effective with newspapers than with the electronic media. Library publicity services most commonly provided to Ohio news media were written news releases, continuing library-media contact, and provision of news tips and background information. Additional effort to focus public library messages through radio and television could improve communication with the public. Sample questionnaires, selected comments from some survey responders, and a bibliography are appended. (Author/LS)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio