ERIC Number: ED096837
Record Type: Non-Journal
Publication Date: 1973-Dec
Reference Count: N/A
Survey of Foreign Language Majors.
Allawala, Aslam U.; And Others
This marketing research project was undertaken to provide the International Institute of the University of Dallas with information regarding the career perception of foreign language majors for its use in recruitment for the International Management Program. Students from Arkansas, Louisiana, Oklahoma, and Texas were included in the study. Primary data were collected by mailing 590 questionnaires to Foreign Language Department Chairmen for distribution to foreign language majors. A total of 249 replies were received, representing a return rate of 45.4 percent. Secondary data were collected from various government, language association, and career placement association publications. The following were among the conclusions drawn from the data: (1) The potential market of foreign language majors for recruitment into an International Management Program is predominantly female, 78 percent versus 22 percent male. (2) More than 80 percent of the respondents indicated that career objective was an important consideration in the decision to pursue a foreign language major. (3) Female respondents appear to assign a higher preference to business (rank 4th) than do the male respondents (rank 5th). (4) Females perceive their chances for a business career to be less than their preference. (5) Males appear to prefer teaching, government, or graduate study. (6) Seventy-five percent of the respondents indicated some level of interest in an MBA program. (Author/KM)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Dallas Univ., Irving, TX. International Inst.