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ERIC Number: ED096707
Record Type: RIE
Publication Date: 1974-Apr
Audience Analysis: A Computer Assisted Instrument for Speech Education.
Merritt, Floyd E.
This paper reports on a combination questionnaire-attitude test designed to be used by speech instructors for the purpose of audience analysis. The test is divided into two parts and is scored by a computer. Part one requires the student to check items pertaining to class level, occupational goal, marital status, military service, high school grade average, geographical region, travel, job experiences, family income, and so forth. Part two assesses student attitudes and opinions on 75 issues (e.g., ppverty and welfare, tax reform, air and water pollution, crime, foreign aid, and abortion) and personalities (e.g., Ralph Nader, Senator Kennedy, and Henry Kissinger). The instrument is designed to be administered at the beginning of a public speaking course and the data can be reported as simple percentages, correlation results concerning individual class versus total sample, or one item versus any number of items. The demographic items once carefully developed remain stable, but some of the attitude items may need to be changed, deleged, or new items added as these variables are likely to change over time. (WR)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southern Speech Communication Association (Richmond, Virginia, April, 1974)