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ERIC Number: ED096686
Record Type: Non-Journal
Publication Date: 1974-Aug
Pages: 30
Abstractor: N/A
Reference Count: N/A
Alternative Information Theoretic Measures of Television Messages: An Empirical Test.
Danowski, James A.
This research examines two information theoretic measures of media exposure within the same sample of respondents and examines their relative strengths in predicting self-reported aggression. The first measure is the form entropy (DYNUFAM) index of Watt and Krull, which assesses the structural and organizational properties of specific television messages, and the second is a content entropy measure developed by the author, which indexes the entropy of respondents' exposure to categories of television programs. The results of the analyses, compared using linear analysis models, indicate that the form entropy measure has higher predictive power than the content entropy measure in relationships with aggression. Previous information-processing literature suggests that nonlinear, U-shaped relationships are to be expected; nonlinear regression indicates a small, significant U-shaped relationship between content entropy and aggression. This suggests that the relationship between form entropy and aggression may also be U-shaped, and it is proposed that future research using any entropy measures utilize nonlinear models in the theory building process. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A