ERIC Number: ED095915
Record Type: Non-Journal
Publication Date: 1974-Jul
The Books by Mail Programs of Bur Oak, Corn Belt, and Rolling Prairie Library Systems.
Wert, Lucille M.; And Others
Between January 1972 and December 1973, three Illinois public library systems conducted Books by Mail (BBM) programs with the intent of reaching people unserved by libraries and promoting and improving library services. Similar procedures were followed by the three systems: a catalog, listing paperback books for children and adults, was prepared and distributed by bulk mail. Prestamped book order cards were enclosed. Program evaluation was based on monthly circulation statistics, an analysis of geographic distribution of patrons and of subject popularity from a 10 percent sample of the completed order cards and, at the end of the project, a questionnaire to an 8 percent sample of the BBM patrons. The mean cost per user of the BBM service was $8.12. Data suggested that the programs did not achieve their goal of stimulating library use and the development of new library districts, since a high percentage of the BBM users were already registered library patrons. Furthermore, the total group sampled was not willing to pay an annual fee large enough to support any type of library program, even a BBM service. (SL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Illinois Library Association, Chicago.
Authoring Institution: Illinois Univ., Urbana. Library Research Center.