ERIC Number: ED095825
Record Type: Non-Journal
Publication Date: 1974-Apr
Reference Count: N/A
The Development of Instructional Design and Organizational Performance to Achieve Profit-Oriented Objectives.
Becker, Stephen P.
A study was made using behavioral-science knowledge and educational technology to reduce the problem of lost and damaged freight at the St. Johnsbury Trucking Company, Cambridge, Massachusetts. This case study utilized the concept of force field analysis. The concept involved unfreezing a specific set of circumstances in the organization, moving to a new level of well-being in the organization, and then refreezing the organization at this new level of well-being. The key to the success of the program was high-quality training for non-specialists in the function and technology of the specialist which resulted in changing attitudes and perceptions about the need for preventative measures. From this program four major behavioral-science learnings were discovered: (1) to achieve a complex objective, it takes a whole series of training programs aimed at the same objective over a long period of time; (2) training alone cannot do the job, there must be support systems and clear performance goals; (3) the company never had a claims problem; instead, it had inefficient operations due to lack of management knowledge, commitment, and skill; and finally, (4) it is vital that the change agent be personally successful in the process. (WCM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts