ERIC Number: ED095577
Record Type: Non-Journal
Publication Date: 1974-Aug
Reference Count: N/A
The Audience of Public Television: Did Watergate Make a Difference?
Baran, Stanley J.; Davis, Dennis K.
A survey of persons who wrote letters to the Cleveland public television station regarding the Watergate hearings revealed that presentation of the Senate hearings improved PTV's image in the minds of some viewers. A content analysis of the letters written to the station indicated that 49 percent of the writers specifically stated support for public affairs type programing. The survey does, however, cast some doubt on optimistic predictions of a new-found public television audience of contributors. Those who reported watching public television before the hearings began generally reported that their level of viewing had not changed after the Watergate hearings. Likewise, although a slight trend was noted, there were no significant relationships between how a viewer's attitude toward public television was affected by the hearings and any subsequent willingness to contribute to public television. These factors of viewer continuity and contribution should be of particular interest, because this population consisted of persons who were committed enough to their opinions about the coverage of the Senate hearings to write letters expressing these opinions. (Author/TO)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A