NotesFAQContact Us
Search Tips
ERIC Number: ED095551
Record Type: Non-Journal
Publication Date: 1974-Aug
Pages: 12
Abstractor: N/A
Reference Count: N/A
The Lives and Hard Times of Magazine Editors in the Big Apple: A Report on the Society of Magazine Editors' Educators Seminar.
English, John W.
This report chronicles the first Society of Magazine Editors' educators seminar, which was held in New York from May 13-17, 1974, and was attended by ten journalism faculty. The industry's concerns, as expressed through editors, are paper, printing, postage, people, and profit. The Magazine Publishers Association (MPA) seems mostly concerned with Washington lobbying activities about postal rates, while studying alternative forms of distribution. MPA seemed to believe higher magazine subscription prices were inevitable, and though lower sales would result, so would higher profits. Highlights of the visit and discussion with individual editors of each shop are described. Two final points are reinforced: successful magazines are run by businessmen or women first and editors second; and the best editors have strong personalities which pervade their operation and product. Most faculty participants expressed satisfaction with the initial seminar and encouraged others to attend future sessions. (Author/RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A