ERIC Number: ED095397
Record Type: Non-Journal
Publication Date: 1974-Jan
Reference Count: N/A
Preliminary Evaluation of the Effectiveness of Air Force Advertising.
Vitola, Bart M.
The Airman Enlistment Questionnaire was administered to a sample of non prior service enlistees, 1,667 males and 300 females. Analysis of the responses shows (1)educational opportunity is the strongest motivator for enlisting in the Air Force; (2) there is an indication that Air Force advertising should make different appeals to men and women; and (3) Air Force radio programs are not reaching a large number of the desired population. Relationships between these and other variables will be examined in a more comprehensive study involving approximately 12,000 subjects. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Air Force Human Resources Lab., Lackland AFB, TX. Personnel Research Div.