ERIC Number: ED095336
Record Type: Non-Journal
Publication Date: 1973
Reference Count: N/A
Franchise Index/Profile: A Franchise Evaluation Process. Small Business Management Series No. 35.
Stigelman, C. R.
The book is presented as an aid to those who have decided to invest in, or who are seriously interested in investigating, a franchise opportunity. The material presented is an index of basic information a person should have about a particular franchise to enable him to make a valid determination as to whether or not a specific franchise is the right one for him and whether or not the chances for returns both in terms of money and future are there. The questions are presented first with discussion, then repeated in a questionnaire format which may be used to profile and evaluate the franchises he is investigating. Financial and legal questions are raised, questions about training and marketing, and about home office support. The 10 pages of appendixes include information about the Federal Trade Commission and franchising, the International Franchise Association, the Small Business Administration, and a listing of sources of additional information. (Author/AJ)
Descriptors: Administrators, Business Administration, Employment Opportunities, Guides, Investment, Managerial Occupations, Occupational Information
Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402 (Stock No. 4500-00125, $0.65)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Small Business Administration, Washington, DC.