ERIC Number: ED094770
Record Type: Non-Journal
Publication Date: 1974-Jul-24
Reference Count: N/A
Letter of Complaint to the FCC Against the Columbia Broadcasting System.
Council on Children, Media, and Merchandising, Washington, DC.
The Council on Children, Media, and Merchandising, in a letter to the Federal Communication Commission (FCC), issued a formal complaint against the Columbia Broadcasting System (CBS). The Council charges that CBS has failed to meet its public interest obligations, as well as its obligations under the fairness doctrine, with respect to advertising aimed at children. The Council says that it first raised its concerns with the network, attempting to meet the FCC's requirement of good faith attempts to resolve disputes between citizens and broadcasters outside its legal processes. The Council maintains that CBS chose to deny its responsibilities to children rather than accept the mandate of the Communications Act. As a result, the Council has been forced to come to the FCC to seek enforcement of this obligation. The Council urges the FCC to reaffirm broadcasters' obligations to children by requiring CBS to present information to children that would educate them about television advertising. The Council also urges the FCC to investigate CBS's failure to inform adult viewers of the children's advertising issue to determine whether it has violated the first, as well as the second leg of its fairness doctrine obligations. (WCM)
Publication Type: Legal/Legislative/Regulatory Materials
Education Level: N/A
Authoring Institution: Council on Children, Media, and Merchandising, Washington, DC.