ERIC Number: ED094753
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Dual Audio Television: The First Public Broadcast.
Borton, Terry; And Others
A study was conducted in conjunction with the first public announced broadcast of dual audio television--a new method of combining simultaneous radio instruction and commercial entertainment TV. The study was designed to determine the audience which would be attracted to dual audio, the practicality of such instruction, and the correlation between number of days listened and scores on tests of material taught. The results of the study indicated that dual audio could attract 24% of the target age range children watching the TV show, that it was practical as far as the TV station and parents were concerned, and that there was a positive correlation between number of days listened and test scores. These results, confirming data collected in a number of previous studies indicate that dual audio is now sufficiently developed so that its effectiveness as a mass medium should be tested over a full broadcast season. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Philadelphia School District, PA. Office of Curriculum and Instruction.
Identifiers - Laws, Policies, & Programs: Elementary and Secondary Education Act Title III