ERIC Number: ED094738
Record Type: Non-Journal
Publication Date: 1974-Mar
Reference Count: N/A
The Columbus Video Access Center: A Research Evaluation of Audience and Public Attitudes.
Johnson, Rolland C.; And Others
This study was made to evaluate the success and potential of the Columbus Video Access Center (VAC) and compare it with other access organizations operating throughout the nation. Basic trends, issues and problems now confronting public access television were related to Columbus, Indiana. The survey data were collected by: (1) telephone interviews, (2) a diary survey of subscribers, and (3) 150-in-depth questionnaire interviews. The study concluded that: (1) the Columbus VAC appeared superior in facilities, equipment, staff, hours of operation and funding to any public access center in a comparable or larger market situation, (2) the audience of the VAC was small and undifferentiated, (3) a venture such as VAC will never successfully counter mass appeal programing, (4) VAC can build an audience by selecting a specific audience and one audience need, and programing consistently, directly to that need, and (5) future success of VAC depends on community support. (WCM)
Descriptors: Attitudes, Audiences, Cable Television, Comparative Analysis, Field Studies, Foundation Programs, Interviews, Private Financial Support, Programing (Broadcast), Questionnaires, State of the Art Reviews, Statistical Analysis, Television Research, Television Surveys, Television Viewing, Urban Programs
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Irwin-Sweeney-Miller Foundation, Columbus, IN.
Authoring Institution: Indiana Univ., Bloomington. Inst. for Communication Research.
Identifiers - Location: Indiana