ERIC Number: ED094429
Record Type: Non-Journal
Publication Date: 1974-Apr
The Effect of Camera Angle and Image Size on Source Credibility and Interpersonal Attraction.
McCain, Thomas A.; Wakshlag, Jacob J.
The purpose of this study was to examine the effects of two nonverbal visual variables (camera angle and image size) on variables developed in a nonmediated context (source credibility and interpersonal attraction). Camera angle and image size were manipulated in eight video taped television newscasts which were subsequently presented to eight sections of an introductory communications course at Illinois State University as taped auditions for the position of student newscaster on a campus newspaper. The students were asked to evaluate the tapes. The findings of this study suggest that televised newscasters would enhance their credibility and perceived task attraction if the preponderant shot (that shot which appears in each treatment the majority of the time) is of a higher angle than its corresponding reference shot (that shot which appears in the remainder of the sequence). It was found that low angle shots may increase credibility and attraction, but only when used sparingly. The study emphasized that the effect of the shot, whether preponderant or referent, depends on its relationship to the other shots utilized in a sequence. (LL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A