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ERIC Number: ED094428
Record Type: Non-Journal
Publication Date: 1974-Apr
Pages: 10
Abstractor: N/A
Reference Count: N/A
Speech Writing--A Major Public Relations Activity?
Baskin, Otis
The magnitude and importance of nonpolitical speech ghostwriting as a public relations activity was investigated. Corporate public relations departments and public relations counseling firms with more than five members that are listed in the directory of the Public Relations Society of America received a questionnaire asking seven questions about their speech writing duties. Returned questionnaires were divided into corporate departments and counseling firms, and percentages of responses for each item were calculated. The results indicated that speech ghostwriting is an important function of most public relations organizations. Even though most of the speech specialists seem to be employed in corporate departments, the counseling firms indicated that more than half of their writers work on more than five speeches per year. These data indicate that those who seek jobs in the public relations profession would find a knowledge of speechwriting advantageous. (TO)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A