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ERIC Number: ED093386
Record Type: Non-Journal
Publication Date: 1974-Jan
Pages: 7
Abstractor: N/A
Reference Count: N/A
The Market Need for Off-Campus Cable-Based Higher Education.
McBride, Jack
A study was made of the market need for cable television-based higher education from an off-campus and non-traditional point of view. State University of Nebraska (SUN) is such an endeavor. Reduced to its essence, SUN is three things: (1) an extensive investigation into non-traditional education; (2) a new exportable model for systematized design and validation of college-level courseware of superior quality; and (3) a new model delivery system for American higher education. An analysis of census data and three corroborating market surveys identified a target audience. The findings indicate there is an important and substantial educational need to be serviced. When added to the need for convenience, the capacity and the versatility inherent in cable television, the potential relationship between the university and the cable television industry becomes considerable. (WCM)
Proceedings of the Conference on Cable Television, EDUCOM, P. O. Box 364, Princeton, New Jersey 08540 ($6.00)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Nebraska Univ., Lincoln. State Univ. of Nebraska.