ERIC Number: ED093381
Record Type: Non-Journal
Publication Date: 1974-Jan
Reference Count: N/A
The University as Videopublisher of Last Resort.
Bowen, C. G.
For the forseeable future, universities will be obliged to become publishers for non-print media, since the markets for such products, where visible, are small and fragmented, and too risky for commercial enterpreneurship. Thus, for much the same reason as they created their own university presses and broadcast and graphic services, universities will integrate these capabilities with instructional faculties and staff and create, distribute and consume their own instructional non-print programing. Moreover, since production costs are high, institutional sharing is in order, and is happening. The first act of the university as videopublisher is to get its instructional house in order, to integrate its instructional resources, and use them effectively for its own purposes. The second act is to find partners for an enterprise which inevitably will be long-term and expensive. The third is to identify useful collaborators in the non-university world such as industry and the military. Finally, if higher education can produce video programing of merit for this evolutionary period, universities will gain additional markets; cable television will gain a new product, and the burden of being publisher of last resort may prove to have been a blessing for all concerned. (WCM)
Descriptors: Cable Television, Communications, Educational Media, Information Dissemination, Instructional Design, Instructional Materials, Material Development, Programing (Broadcast), Publishing Industry, Universities, Videotape Recordings
Proceedings of the Conference on Cable Television, EDUCOM, P. O. Box 364, Princeton, New Jersey 08540 ($6.00)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Massachusetts Inst. of Tech., Cambridge. Center for Advanced Engineering Study.