ERIC Number: ED093286
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
FIESTA; Minority Television Programming.
Marshall, Wes; And Others
The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA project, defining the minority audience, audience research methods, preproduction audience research, promotion, format and content, production from the producer-director's view, management, production from the anthropologist's view, integration of research and production, integration of the project and the community, final research results, and assessment of the project. The statistical results of the FIESTA research and surveys are provided. (WH)
Descriptors: Audiences, Ethnic Groups, Mexican Americans, Minority Groups, Program Development, Program Evaluation, Programing (Broadcast), Television, Television Research, Television Surveys, Television Viewing
The University of Arizona Press, Box 3398, Tucson, Arizona 85722 ($5.95)
Publication Type: Books
Education Level: N/A
Authoring Institution: Arizona Univ., Tucson.
Identifiers - Location: Arizona; Arizona (Tucson)