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ERIC Number: ED092738
Record Type: Non-Journal
Publication Date: 1972-Jan
Pages: 50
Abstractor: N/A
Reference Count: N/A
Survey of the Target Audience for the Adult Learning Program Service (ALPS), with a Review of Pertinent Research Studies. A Report to the Corporation for Public Broadcasting.
Center for Urban Education, New York, NY.
To provide information on the target audience for the Adult Learning Program Service (ALPS), a television series being developed by the Corporation for Public Broadcasting, interviews were conducted with a small national sample of potential viewers. The main focus of the study was an examination of the social-psychological aspects of a decision making process in a carefully selected sample audience. Respondents were restricted to those who had eleven years or less of formal education, had access to a television set, and had achieved a sixth grade reading level. They included whites, blacks, Mexican-Americans, Puerto Ricans, and Indians from all areas of the U. S., both rural and urban dwellers. Fifty-eight respondents returned usable questionnaires that formed the basis of the analysis. It was concluded that the respondents would watch adult educational television programs and desire to implement their aspirations. A significant proportion were well informed about education and training sources and are enrolled, or plan to enroll, in educational programs. (A supplement containing a review of research studies related to adult education, a copy of the interview instrument, and a section on media use by the survey sample are included.) (Author/AG)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Center for Urban Education, New York, NY.