ERIC Number: ED092738
Record Type: Non-Journal
Publication Date: 1972-Jan
Reference Count: N/A
Survey of the Target Audience for the Adult Learning Program Service (ALPS), with a Review of Pertinent Research Studies. A Report to the Corporation for Public Broadcasting.
Center for Urban Education, New York, NY.
To provide information on the target audience for the Adult Learning Program Service (ALPS), a television series being developed by the Corporation for Public Broadcasting, interviews were conducted with a small national sample of potential viewers. The main focus of the study was an examination of the social-psychological aspects of a decision making process in a carefully selected sample audience. Respondents were restricted to those who had eleven years or less of formal education, had access to a television set, and had achieved a sixth grade reading level. They included whites, blacks, Mexican-Americans, Puerto Ricans, and Indians from all areas of the U. S., both rural and urban dwellers. Fifty-eight respondents returned usable questionnaires that formed the basis of the analysis. It was concluded that the respondents would watch adult educational television programs and desire to implement their aspirations. A significant proportion were well informed about education and training sources and are enrolled, or plan to enroll, in educational programs. (A supplement containing a review of research studies related to adult education, a copy of the interview instrument, and a section on media use by the survey sample are included.) (Author/AG)
Descriptors: Academic Aspiration, Adult Education, Adult Programs, Audiences, Educational Research, Educational Television, Educationally Disadvantaged, Interviews, Mass Instruction, National Surveys, Occupational Aspiration, Programing (Broadcast), Questionnaires, Television Research, Television Surveys, Television Viewing
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Center for Urban Education, New York, NY.