ERIC Number: ED092104
Record Type: Non-Journal
Publication Date: 1973-Apr
Reference Count: N/A
Measuring Attitude Change Response to Films. Observational Report No. 7315.
Bond, Jack H.; Rosing, Allen
This paper describes an experiment to measure attitudinal change in educable mentally retarded and normal children as a result of seeing a film entitled "The Hunter." The investigators, after previewing the film, outlined the attitudes and concepts contained in the film; question items were written to test these concepts. Essentially, the conceptual model stipulated that it is not desirable to own a gun, kill wildlife, or hunt. The question items were administered to three sample groups who did not see the film, and to two sample groups who did see the film. The responses were summarized using a standard "scalar distance" computer program which produced an item profile in terms of the deviation from the model answers. The rsults indicated that the subjects who saw the film gave responses which were more deviant from the model than those who did not see it. It was suggested that it may be necessary to compare adult ideals in terms of attitude with what really is. The responses of the sample suggest that the attitudinal model proposed and assigned to "The Hunter" was not in harmony with that of the population tested. (Author)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Bureau of Education for the Handicapped (DHEW/OE), Washington, DC. Media Services and Captioned Films Branch.
Authoring Institution: Syracuse City School District, NY.