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ERIC Number: ED092065
Record Type: Non-Journal
Publication Date: 1974-May-15
Pages: 139
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Getting to Sesame Street: Origins of the Children's Television Workshop.
Polsky, Richard M.
How can children, disadvantaged as well as middle-class, be taught cognitive skills through the medium of television? This is the question Richard Polsky addresses in describing the planning and early development (1966-1968) of the Children's Television Workshop. An examination of the period prior to the public announcement of the project tells how the idea of a cognitively based series for 3- to 5-year-olds was developed, how the proposal was written, financing secured, technical advice obtained, and a staff hired. The author describes in detail the four indispensable ingredients for success which were identified: planning, talent, money, and timing. Extensive appendixes detail the funding and time chart for the project and provide a glossary and resource list. (WCM)
Aspen Program Office, 770 Welch Road, Palo Alto, California 94304 ($3.95, paper); Praeger Publishers, P.O. Box 1323, Springfield, Massachusetts 01101 ($11.00, hardcopy)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Aspen Inst. for Humanistic Studies, Palo Alto, CA. Program on Communications and Society.