ERIC Number: ED092065
Record Type: Non-Journal
Publication Date: 1974-May-15
Reference Count: N/A
Getting to Sesame Street: Origins of the Children's Television Workshop.
Polsky, Richard M.
How can children, disadvantaged as well as middle-class, be taught cognitive skills through the medium of television? This is the question Richard Polsky addresses in describing the planning and early development (1966-1968) of the Children's Television Workshop. An examination of the period prior to the public announcement of the project tells how the idea of a cognitively based series for 3- to 5-year-olds was developed, how the proposal was written, financing secured, technical advice obtained, and a staff hired. The author describes in detail the four indispensable ingredients for success which were identified: planning, talent, money, and timing. Extensive appendixes detail the funding and time chart for the project and provide a glossary and resource list. (WCM)
Descriptors: Affective Behavior, Cognitive Development, Cognitive Objectives, Educational Planning, Educational Television, Financial Support, Intellectual Development, Preschool Curriculum, Preschool Education, Preschool Learning, Program Development, Public Television
Aspen Program Office, 770 Welch Road, Palo Alto, California 94304 ($3.95, paper); Praeger Publishers, P.O. Box 1323, Springfield, Massachusetts 01101 ($11.00, hardcopy)
Publication Type: Books
Education Level: N/A
Authoring Institution: Aspen Inst. for Humanistic Studies, Palo Alto, CA. Program on Communications and Society.