ERIC Number: ED091015
Record Type: Non-Journal
Publication Date: 1974-Jan
Reference Count: N/A
KOCE-TV Needs-Assessment Surveys: Audience Analysis Telephone Survey.
Coast Community Coll. District, Costa Mesa, CA.
This report describes the proceedings and results of one portion of a research project to determine the educational and public service needs of the service area of KOCE, a public UHF television station owned and operated by the Coast Community College District. The research in this portion consisted of a telephone canvass of the Orange County, California population. The canvass was conducted in the fall of 1973. Results of the survey are provided, including the finding that the overall estimate of KOCE's share of Orange County's viewing audience is 24.4%. Interest in television courses was related to fine arts, literature and languages, and consumer and health services. (DB)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.
Identifiers - Location: California