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ERIC Number: ED090984
Record Type: Non-Journal
Publication Date: 1974
Pages: 290
Abstractor: N/A
Reference Count: N/A
Children and Television: Lessons from Sesame Street.
Lesser, Gerald S.
An historical record is presented of the processes by which the children's television program, Sesame Street, was created, developed, and implemented. Particular attention is focused on the concept of using a team of educational advisors, professional researchers, and television production specialists to blend the technology of television and the art of entertainment with specific pedagogical aims. The ultimate goal of this team is described as having been the creation of a worthwhile cognitive curriculum and its transformation into television programs which would have a significant impact on preschool children, especially the heretofore neglected poor, nonwhite, urban children. The four major sections of the book present chapters which deal with the development of the Children's Television Workshop proposal for Sesame Street, planning the program, the broadcasting of Sesame Street, and the lessons learned from the overall experience. (PB)
Random House, Inc., 201 East 50th Street, New York, N.Y. 10022 ($10.00)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A