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ERIC Number: ED090955
Record Type: Non-Journal
Publication Date: 1972-May-24
Pages: 17
Abstractor: N/A
Reference Count: N/A
Evaluation of ITV: Electric Company Pilot. Research Report Number 7210.
MacDonald, Margery A.
A pilot research study searched for appropriate methods to evaluate instructional television (ITV). The specific objectives were to find ways to measure: 1) the degree to which the media presentation's objectives were being met, and 2) the appeal of the show, as judged by viewers' attention. Five intermediate grade level educable mentally retarded (EMH) students viewed three segments of the "Electrc Company". Three methods attempted to measure the degree to which the subjects learned what was being taught--a multiple choice posttest, an individually administered posttest presented via flash cards, and direct questions asked during the presentation; observers recorded the viewers' frequency of attention and described their behavior. The achievement results were inconclusive, due to small sample size and the sophistication of the viewers vis-a-vis the show, although the multiple choice test appeared the least appropriate technique. Both attention measures were useful. A replication of the study using primary level educable mentally retarded subjects and normal primary students would be useful. (Author/PB)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Bureau of Education for the Handicapped (DHEW/OE), Washington, DC. Media Services and Captioned Films Branch.
Authoring Institution: Syracuse City School District, NY.