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ERIC Number: ED090558
Record Type: Non-Journal
Publication Date: 1974
Pages: 248
Abstractor: N/A
Community Journalism: A Way of Life.
Kennedy, Bruce M.
This book examines the weekly newspaper operation from all angles: reporting, editing, photography, advertising, the backshop, job printing, and business management. It tells how to be professional in dealing with all the intricacies of small-town life, such as coping with school boards that meet secretly, reluctant advertisers, nonpaying subscribers, and difficult employees. Chapters include: "The Weekly Newspapers," which examines the role of the newspaper and the editor in a small town; "I See by the Paper," which discusses what should be included in the newspaper and the problems of public relations for the small town newspaper; "More News Inside," which considers the contents and layout of the society, editorial, and sports pages; "I Don't Always Agree with What You Say, But..."; "I Like Your Pictures," which includes techniques and tips on photojournalism; "Bless Those Ads" and "I Gave It to the Other Guy," which discuss good advertising; "Ink on Your Hands"; "If I Wanted It Tomorrow, I Would Have Brought It in Tomorrow," which explores job printing; "You're a Businessman, Too," which discusses the business aspects of community journalism; "Here's Five Dollars for My Prescription"; and "A Fresh Sheet of Newsprint Each Week." (RB)
Iowa State University Press, South State Ave., Ames, Iowa 50010 ($7.95 cloth)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A