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ERIC Number: ED089328
Record Type: Non-Journal
Publication Date: 1973-Aug
Pages: 43
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Communicatory Accuracy: Four Experiments. Journalism Monographs, No. 30.
Heffner, Beth
This monograph describes four experiments in which two signaling techniques were used by students. Three kinds of accuracy and the conditions under which they occured were looked at. Each experiment was designed to require students to engage successively in two or three journalistic tasks (e.g., writing a news story, judging news values, and planning illustrations). The three different kinds of accuracy measured were: a "source oriented concept," in which an outside observer judges the accuracy of a message extracted from a receiver; an "observer's concept of message accuracy," in which an outside source evaluates content accuracy of a message; and an "observer's concept of 'meaning' accuracy," in which understanding is evaluated separately from message content. The document concludes with a discussion of the potential of these operational concepts of accuracy for further investigation of communication activities. (RB)
Prof. Harold Wilson, AEJ Publications Business Manager, School of Journalism and Mass Communications, University of Minnesota, 55455 ($2.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Association for Education in Journalism.