ERIC Number: ED088412
Record Type: Non-Journal
Publication Date: 1972-Apr-3
Reference Count: N/A
Recommendations for the Dissemination and Utilization Program of the National Institute of Education.
Paisley, William J.
Change may result from product advocacy, laissez-faire competition, or change-process advocacy. The National Institute of Education (NIE) has adopted the last posture, whereby the agency advocates a strategy of implementing change by sponsoring a sequence of activities including need and capability assessments, trial of alternatives, evaluation and implementation. Within this context, NIE's dissemination and utilization efforts involve a knowledge production sector, multiple communication channels and a knowledge using system. Trends influencing dissemination include the growth of education as a community-wide lifelong concern, decentralization, and the increase of educational conflicts. If educators are to be free to choose among alternatives, NIE's dissemination efforts must recognize that dissemination dynamics are generalizable across settings, that the lasting effect of change is upon people, not things, and that adaptive behavior is more common than adoptive behavior. It is recommended that NIE: 1) support change processes, not products; 2) stress need and capability assessments and long-range planning; 3) attend to the implementation procedures which intervene between dissemination and utilization; 4) promote cooperation among agencies; 5) adopt new communication technologies; and 6) conduct research on the dissemination and utilization of innovations. (PB)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC. Planning Unit.
Authoring Institution: National Center for Educational Communication (DHEW/OE), Washington, DC.