ERIC Number: ED088410
Record Type: Non-Journal
Publication Date: 1971-Nov
Reference Count: N/A
Publishing in Education: A Statement Prepared for the National Institute of Education by the Association of American Publishers.
Association of American Publishers, New York, NY.
The state of the art of the educational publishing industry is reviewed. The points are made that the industry is highly competitive and diversified and that sales of all media amount to $1.2 billion annually. Publishers are defined as individuals who assist in the communication of ideas and whose functions include the creation, editing, production distribution, serving and financing of materials. Diversity is insured by the large number of companies in the field, but this fragmentation also prevents basic research on a large scale. Publishers cannot yet be held accountable for the success of their materials because control over the selection and assignment of materials is held by state and local committees and control over their use remains in the teachers' hands. Thus, market penetration and profitability are the best available criteria of success. Publishers do conduct a limited amount of pilot testing and in-service teacher training and the Association of American Publishers stands ready to cooperate with the National Institute of Education (NIE) in programmatic, problem-solving projects. These efforts, in conjunction with NIE's basic research, will help to promote more effective education. (Author/PB)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Association of American Publishers, New York, NY.