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ERIC Number: ED088135
Record Type: Non-Journal
Publication Date: 1972
Pages: 156
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Effects of Cognitive Compatibility on Communicative Accuracy.
Kinzer, Harold James
If individuals who react to a variety of phenomena tend to have compatible cognitive dimensions, then development of similar meanings and responses among individuduals is facilitated. A study of compatibilities and communication responses utilized two methods of analysis: the "unfolding technique" of scales whereby subjects rank-ordered visual stimuli, and a method in which ratings of the stimuli on semantic differential scales were compared. Communicator subjects viewed photographs of unknown individuals and either wrote prose messages or responded to scales comparing personalities of selected individuals based only on their photographs. Other subjects viewed the results and attempted to identify those photographs that were evaluated. Cognitive compatibility derived by the"unfolding technique" seemed to facilitate communication, but that derived by the semantic differential scales did not. There is little relationship between the one method and the other in identifying compatibility. (RN)
University Microfilms, A Xerox Company, Dissertation Copies, Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 73-11,516, MFilm $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A