ERIC Number: ED087900
Record Type: Non-Journal
Publication Date: 1973-Oct
Reference Count: N/A
Identification of Empirical Dimensions of the Diffusion Process: Interim Report.
Kester, Ralph J.; Hull, William L.
The objective of the research study was to determine if dimensions of the innovation diffusion process could be identified empirically. Questionnaires were administered to a sample of 300 educational practitioners in various roles in Kansas and Ohio. The data resulting from the 82 percent response are divided into two categories. One category studied was the innovation characteristics domain with a six-factor solution (student concern orientation, additional resource requirements, organized resistance potential, consumer report rating, credibility, and operational implementation concern) which accounted for 63 percent of the variance. The second category studied was the client characteristics domain. Its four-factor solution (the dynamic professional bureaucrat, the adapter-creater, the impoverished practitioner, and the economic bureaucrat) accounted for 48 percent of the variance. The study, as it has progressed thus far, suggests that individuals concerned with introducing and/or implementing innovations should be prepared to deal with the reactions of clients to various perceived characteristics of that innovation. The study further suggests that persons dealing with change in educational settings should consider the individual's patterns of behavior when he is attempting to understand and/or gain the adoption of innovations. (Future program activities are described.) (AG)
Descriptors: Administrative Problems, Diffusion, Educational Innovation, Educational Research, Failure, Identification, Information Dissemination, Problem Solving, Psychological Characteristics, Questionnaires, Research Projects, Success
Superintendent of Documents, U. S. Government Printing Office, Washington, D.C. 20402
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. Center for Vocational and Technical Education.