NotesFAQContact Us
Search Tips
ERIC Number: ED087412
Record Type: Non-Journal
Publication Date: 1973-Apr
Pages: 6
Abstractor: N/A
Reference Count: N/A
Marketing Instructional Technologies To School Administrators: A View From the Inside.
Richardson, William M.
Four aspects of educational administration which are relevant to the introduction of new instructional technologies into school systems are discussed. Section I presents a planning change model whose main phases are research, development, adoption and implementation. After this, the following major administrative responsibilities are outlined: 1) setting the climate and making policy for instructional change; 2) collecting information and making decisions; 3) providing resources; 4) informing the community; and 5) coordinating the overall program. Section III identifies lack of time, a shortage of technological expertise and institutional inertia as the most serious problems which the administrator must overcome. The final portion of the presentation offers a series of hints for implementing change. Among these are: 1) the alignment of the goals of instructional technology with those of the entire school system; 2) the continuous communication of progress to administrators, via reports and demonstration site visits; 3) the involvement of students, parents and other citizens; and 4) the generation of sufficient data to validate the need for change. (PB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A