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ERIC Number: ED087078
Record Type: RIE
Publication Date: 1972
Pages: 7
Abstractor: N/A
Reference Count: 0
The Mission of Speech Communication: Social Perspectives.
Hart, Roderick P.
Speech communication educators should measure the effectiveness of communication abilities in the resolution of prevailing social problems. Purdue University department chairmen were asked to draft "mission statements" in a 1971-72 project. The project afforded the Department of Communication staff an opportunity to redefine their goals and to assess their activities. Two dominant social exigencies were observed as challenges to communication talents: the increasing complexity of society and growing social upheaval. In response, speech educators should lead students toward communicative reapproachement, should apply rhetorical insight into interpersonal conflicts, and should discover communicative means of bridging the gaps in society. Specifically, speech communication scholars can teach the art of influencing public policy through effective speech and can demonstrate to individuals how to increase their rhetorical individuality and ability in order to enjoy more fully the mass communication experiences in their daily lives. (DS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (Chicago, December 1972)