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ERIC Number: ED087051
Record Type: RIE
Publication Date: 1972-Dec
Pages: 7
Abstractor: N/A
Reference Count: 0
Information Forecasting.
Hanneman, Gerhard J.
Information forecasting provides a means of anticipating future message needs of a society or predicting the necessary types of information that will allow smooth social functioning. Periods of unrest and uncertainty in societies contribute to "societal information overload," whereby an abundance of information channels can create communication congestion and confusion. A program of information forecasting would involve the design of communication systems that could serve the public by providing essential information through the most appropriate channels, identifying potential message topics with their relative probabilities of occurrence and their projection over specified time, space, and population distributions. The information forecaster would be equipped to use the resources of communication research and theory, knowledge of the media, and awareness of the population he serves to identify what types of messages should be sent and to what segment of the audience. (RN)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association, (Chicago, December, 1972)