ERIC Number: ED086799
Record Type: RIE
Publication Date: 1973
Career Education: Communicating the Concept.
Cutlip, Scott M.
Career education represents an effort of the public school system to be responsive to changing community needs and values. A two-way communication program between the school and the community is vital if career education is to gain the necessary acceptance to be effective. This paper calls for a district-wide decentralized community relations and communications program to provide the public with more accurate information on schools in general and on career education in particular. Aspects of a constructive community relations program are outlined, with staffing requirements, the organizational structure, and developmental steps suggested as a guide for program planners. Predetermined objectives and careful planning are emphasized for the diffusion of the career education concept, and major planning requirements are detailed in the paper. Support of these key publics is essential for success: the internal public (administrator and teachers), the influential publics in the community, and the news media. Each of these publics is described, along with the ways in which the school system may move to achieve its objectives. The schools must take the initiative to insure that the public gets the information it requires to understand the program and to cooperate with those effecting changes in school curricula. (Author/VT)
Descriptors: Administration, Career Education, Change Agents, Communication (Thought Transfer), Community Relations, Diffusion, Program Development, Public Relations, Publicize, School Community Programs, School Community Relationship
Product Utilization, The Center for Vocational and Technical Education, The Ohio State University, 1960 Kenny Road, Columbus, Ohio 43210 ($2.50)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. Center for Vocational and Technical Education.