ERIC Number: ED086760
Record Type: RIE
Publication Date: 1973-Jun-11
Reference Count: 0
Hearings Before the Select Committee on Nutrition and Human Needs of the United States Senate, Ninety-Third Congress, First Session. Nutrition Education 1973. Part 8--Broadcast Industry's Response to TV Ads. Hearings Held Washington, D.C., June 11, 1973.
Congress of the U.S., Washington, DC. Senate Select Committee on Nutrition and Human Needs.
These hearings are with the broadcasting industry on television advertising of food to children. The committee had heard testimony previously from nutritionists, dentists and consumers that there is incessant advertising of sugared and snack foods on television to children, which adversely affects their dental and physical health. The Code Authority of the National Association of Broadcasters commissioned a study by Dr. Charles Winick, City College of the City of New Yrok, of the actual content of television aimed at children. The hearings explored the implications of the Winick Study and the Code Authority's new statement of principles. The witnesses were: Stockton Helffrich, director, National Association of Broadcasters, and vice presidents responsible for program standards with the three major networks: Herminio Traviesas, National Broadcasting Company; Alfred Schneider, American Broadcasting Company; and Thomas Swafford, Columbia Broadcasting Company. (Author/JM)
Descriptors: Advertising, Broadcast Television, Child Welfare, Childhood Attitudes, Communications, Dietetics, Eating Habits, Food Standards, Foods Instruction, Government Role, Health Education, Mass Media, Nutrition Instruction, Programing (Broadcast), Public Policy, Publicize
Superintendent of Documents, Government Printing Office, Washington, D.C. 20402 (Stock No.: 5270-02046; $0.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Congress of the U.S., Washington, DC. Senate Select Committee on Nutrition and Human Needs.
Note: Committee Print, Senate Select Committee on Nutrition and Human Needs