ERIC Number: ED086155
Record Type: Non-Journal
Publication Date: 1973-Sep
Reference Count: N/A
Radio's Role in Development: Five Strategies of Use. Information Bulletin Number Four.
McAnany, Emile G.
Radio has several advantages which give it great potential for improving living conditions in the rural areas of developing countries. It is the most universal mass communication medium and is presently able to support effective, low-cost local development programs. At present, the five most effective utilization strategies are the following: 1) open broadcasting to general audiences; 2) instructional radio for organized learning groups, such as those found in schools; 3) rural radio forums for local decision-making groups; 4) radio schools for non-formal learning groups; and 5) radio animation, involving group discussions with non-directive leaders (or animators). Current radio efforts suffer from the facts that they are often fragmented and without support from other agencies, reach only a fraction of their potential audience, and lack proper planning, evaluation and administrative control. Radio's effectiveness will be improved if greater attention is paid to planning and cost analysis, if more research into radio strategies is undertaken, and if more personnel receive sufficient training to enable them to develop local awareness of and participation in radio programs. (PB)
Publication Type: N/A
Education Level: N/A
Sponsor: Agency for International Development (Dept. of State), Washington, DC.
Authoring Institution: Academy for Educational Development, Inc., Washington, DC. Information Center on Instructional Technology.; Stanford Univ., CA. Inst. for Communication Research.