ERIC Number: ED085863
Record Type: RIE
Publication Date: 1973
Reference Count: 0
How To Conduct Low Cost Surveys: A Profile of School Survey and Polling Procedures.
Surveys of a selected sample of the population can be inexpensive, practical, and accurate, depending on the method of collecting information, the nature of the questions, and the manner in which the sample is selected. Since few school districts can afford the $3,000 to $7,000 price of surveys made by research organizations, this book is limited to survey techniques that have been field tested; and which are economically feasible, practical, and accurate. The surveying experience on which this book is based is confined to systematically selected samples of 384 from specific populations. This means that 95 times in 100 a characteristic of the population occurs within plus-or-minus 5 percent of the times it occurs as a characteristic in the sample. Telephone interviewing is used with trained volunteer surveyors. When "captive populations" such as students or staff are surveyed, written questionnaires preferably are used, in conjunction with optically scannable answer sheets. The volunteer interviewer is not recommended for face-to-face interviewing because of the tendency toward bias. The commitment of the volunteer is less likely to influence the respondent if the exposure is over the telephone and is brief. (Author)
Descriptors: Administrator Guides, Communication (Thought Transfer), Cost Effectiveness, Educational Change, Guidelines, Information Seeking, Methods, Public Relations, School Surveys
National School Public Relations Association, 1801 North Moore Street, Arlington, Virginia 22209 (Stock Number 411-13141, $4.75)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.
Note: Profile used by Oakland Schools, Intermediate District of Oakland County, Michigan