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ERIC Number: ED085804
Record Type: RIE
Publication Date: 1973
Pages: 14
Abstractor: N/A
Reference Count: 0
An Investigation into the Attitude Change That Results from Making Specific Beliefs Salient.
Epstein, Steven L.
Students from introductory speech classes at the University of Illinois and Parkland Community College were asked to list their attitudes about four groups: businessmen, farmers, politicians, and war protesters. The strengths of those beliefs were evaluated via seven internal semantic differential scales. The sum of the scales served as a first measure of the attitudes the subjects held toward the four groups. In later tests, the subjects randomly assigned to the control group were given the original attitude questionnaire again, while the experimental group was tested in other ways for acceptance of various beliefs about the four role and occupational types. Finally, the subjects in the experimental test group were examined for their attitudes toward the role and occupational types to check for changes in attitudes from the first examinations. The resulting data indicated that attitudes can be made salient without being made stronger. (EE)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Unpublished paper of research in the Department of Language, Literature, and Drama, Columbia University