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ERIC Number: ED084860
Record Type: Non-Journal
Publication Date: 1973-Mar
Pages: 103
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Concerned Parents Speak Out On Children's Television.
Barcus, F. Earle
Research investigated parents' opinions about children's television (TV). Questionnaire respondents were mainly parents of children ages 2-6; mothers outnumbered fathers 9:1. Results included the findings that children watched TV an average of three hours a day; this varied little throughout the country and between those viewing Public Broadcasting Service (PBS) and those watching commercial programs. Younger children preferred the former, older the latter. Parents gave overwhelming support to PBS, especially to Sesame Street, Mister Rogers and Electric Company, rating these superior to their commercial competitors. Ninety-six percent of the parents favored changing practices regarding commercials on children's TV, with 40% wanting their elimination, 25% a reduction, and 25% a clustering of commercials at the end of programs. Annoyance was expressed over toy commercials and the quality of the toys themselves. Most parents felt TV was influential; they thought TV, especially PBS, taught communication skills, enhanced social learning and broadened interests. They also felt TV had too much violence and materialism and that certain programs could foster passivity and anti-social behavior. Negative concerns were greatest among parents whose children watched TV most heavily and who concentrated upon commercial programs. (Author/PB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Action for Children's Television, Boston, MA.