ERIC Number: ED084807
Record Type: RIE
Publication Date: 1973
Reference Count: N/A
Annual Survey and Analysis of Educational Media Producers' Sales 1972. Revised Edition.
National Audio-Visual Association, Fairfax, VA. Educational Media Producers Council.
Statistics are presented relating to the domestic dollar sales of audiovisual and other non-textual materials to educational institutions. The scope of the data compiled this year has been broadened to include sales by type of customer and number of units and to cover new categories of media such as games, manipulatives and realia. Audiovisual-oriented and print-oriented multimedia kits are also distinguished. The various tables deal with: 1) sales by product format; 2) share of market, 1966-72, by format; 3) annual rank order of market share, by format; 4) building versus district sales; 5) annual growth rate, 1968-72; 6) five year growth rate, 1968-72; 7) sales by subject area; 8) sales by grade level and type of customer; 9) domestic versus foreign sales; 10) number of units sold; and 11) audiovisual versus textbook sales. A copy of the survey questionaire and a list of reporting producers are appended. (LB)
Descriptors: Annual Reports, Audiovisual Aids, Educational Media, Instructional Materials, Marketing, Statistical Surveys
Educational Media Producers Council, 3150 Spring Street, Fairfax, Virginia 22030 ($37.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National Audio-Visual Association, Fairfax, VA. Educational Media Producers Council.