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ERIC Number: ED084557
Record Type: RIE
Publication Date: 1973-Aug
Pages: 18
Abstractor: N/A
Reference Count: 0
Microform Publishing: Salvation for Short-Run Periodicals?
Bovee, Warren G.
Micropublishing, a new technology, has provided small-circulation periodicals, which have little advertising revenues, with an alternative to escalating costs of traditional paper publication. The process of micropublishing which is most serviceable for short-run periodicals involves the use of microfiche--a small piece of film which can contain photo reductions of up to 98 pages of written or pictorial photocopy. The greatest advantage of using microfiche is its economy compared to the cost of printing, but the reader must insert the fiche into a viewer to enlarge each frame to the original page size so that it can be easily read. During transition to microfiche it is advisable to publish short-run publications in both microfiche and standard print. Although microfiche magazines appeal to institutional subscribers (particularly libraries), individual subscribers may consider them inconvenient and may be resistant to micropublications until they are more widely accessible and less expensive than printed equivalents. If the current trend continues, the transition to microfiche may occur despite the reluctance of readers and magazine publishers. (EE)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (Fort Collins, Colo., August 19-22, 1973)