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ERIC Number: ED084545
Record Type: RIE
Publication Date: 1969-Feb
Pages: 103
Abstractor: N/A
Reference Count: 0
News Research for Better Newspapers. Volume 4.
Bush, Chilton R., Ed.
This volume contains all of the material published in American Newspaper Publishers Association (ANPA) News Research Bulletins during 1968. The 49 studies included are arranged under the following chapter titles: "Some Audience Characteristics,""Headlines and Makeup,""Content,""Some Communication Behavior,""Readership,""Readership by Teenagers,""Editorial Administration and Personnel,""What the Public Thinks of Its Newspapers," and "Miscellaneous." Six of the studies reported are from a new area of research, the Negro reader. A note at the beginning of each chapter cites research about the same subject matter reported in previous volumes. (TO)
American Newspaper Publishers Assn. Foundation, 750 Third Avenue, New York, N.Y. 10017 ($2.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: American Newspaper Publishers Association Foundation, Washington, DC.