ERIC Number: ED083782
Record Type: RIE
Publication Date: 1972
Reference Count: N/A
Communication; A Scientific American Book.
Scientific American, Inc., New York, NY.
With present advances in communication technology, profound and qualitative changes in our civilization are taking place--in business and politics, in education, in entertainment, interpersonal relations, and the organization of society itself. In honor of the significance of such developments, an entire issue of "Scientific American" magazine (September, 1972) was devoted to communication; this book is a reprint of that issue. After an introductory article on the history of the field of communication, articles on cellular, animal, and verbal communication are presented. Other articles discuss such topics as the visual image, communication channels, communication networks, communication terminals, communication and the community, communication and social environment, and communication and freedom of expression.
Descriptors: Animal Behavior, Communication (Thought Transfer), Communications, Community Change, Cytology, Freedom of Speech, Information Theory, Nonverbal Communication, Social Change, Technological Advancement, Telecommunications, Verbal Communication, Vision, Visual Stimuli
W. H. Freeman and Company, 660 Market Street, San Francisco, CA 94104 ($6.50 hardcopy; $3.25 paperback)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Scientific American, Inc., New York, NY.
Note: Originally appeared as articles in the September 1972 issue of Scientific American